
Recognition for aligning people, purpose & strategy
for high performance
What is Business Culture Certification?
It is a research‑led way to measure, profile and recognise culture as a strategic asset. While many attributes are commonly associated with "good culture", these alone do not guarantee sustainable growth or long‑term performance. Real impact comes when culture is intentionally aligned with business strategy, future‑ready by design, and formally recognised for the value it creates.
This Certification has been developed in partnership with the research, leadership and management faculty at Hult International Business School, drawing on robust, widely recognised models of organisational culture and informed by an advisory panel of Chief People Officers from a diverse range of organisations. It builds on more than a decade of Business Culture Awards data and research into organisational culture best practice.
What Makes Our Certification Unique

Credible & Robust
Developed with leading academics and researchers at Hult International Business School, with an advisory panel of CPOs and HRDs, our framework ensures integrity and reliability.

Culture and Strategy-Focused
Unlike generic engagement metrics, our Certification measures what truly matters - your organisational culture and how aligned this is to your business strategy.

Global Perspective
Designed for relevance across industries and geographies, supporting organisations both in the UK and worldwide.

Future of Work Focused
Provides a Future Workplace Readiness measure that reflects your organisation’s ability to adapt to emerging trends and evolving workplace demands.
How it Works

1. Apply: Submit your organisation’s details and receive more information and a quote. You can also receive a call from a Certification Advisor.
2. Assess: Complete the culture measurement steps supported by a Certification Advisor.
3. Achieve: Receive Business Culture Assessment Report and gain recognition as a Business Culture Certified organisation, when you achieve the threshold score, and showcase your commitment to culture, people and performance.
How is this different from Business Culture Awards recognition?
The Business Culture Awards, now in their 11th year and open for entries, recognise wide-ranging initiatives and programmes organisations have implemented to positively impact workplace culture and business performance. Entrants typically showcase one or two significant pieces of work - such as a transformation programme, wellbeing initiative or merger - and are assessed alongside peers within their chosen categories.
Certification takes a holistic view of what is happening across the organisation, bringing together evidence on people, culture and business strategy. The application process requires a robust level of evidence and can be undertaken at any point during the year. Recognition is awarded on the basis of achieving a minimum threshold score, drawn from assessments of culture–strategy alignment, future workplace readiness, purpose and values alignment, and cultural strengths across 12 dimensions shown to correlate with stronger business performance.
Fees & Duration

Two Year Certification period
Providing organisations with a consistent and reliable timeframe to demonstrate their commitment to their culture and people.

Eligibility & Integrity Declaration
Applicants confirm no material reasons why they should not be certified, or recertified.

Highly Competitive Fees
Register your interest now to receive more details and a tailored quote.















