Zeina Akkawi is a seasoned entrepreneur with over 25 years of experience in PR, marketing, events management, and strategic partnerships. She has led high-profile campaigns for governments, luxury brands, tourism boards, and corporates, consistently driving growth and innovation.

In 2007, Zeina founded PAZ Marketing Management, a leading UAE-based firm specializing in PR, events, and marketing. Recognized as “The Queen of the .Coms” for her pioneering work with e-commerce giants like Souq.com and Cobone, she played a key role in Souq.com’s acquisition by Amazon.

Zeina is an active speaker, mentor, and member of the Arab Women Business Council, dedicated to empowering leaders and shaping the future of marketing and PR in the region.

Connect: LinkedIn | Instagram

Over a decade ago, Salah has embarked on this path with a deep-rooted passion for transforming spaces into captivating works of art. It was in the dynamic landscape of Dubai, UAE, that I set out to create events that would leave a lasting impression on all who experienced them.

Salah honed his skills and nurtured his creativity, aiming to elevate aesthetics and craftsmanship to new heights. With a background in producing mega events, exhibitions, he had the privilege of collaborating with renowned brands such as Louis Vuitton, Bvlgari, Elie Saab, Prada, and more.

His journey has been marked by an unwavering commitment to excellence, from the conceptualization of ideas to their seamless execution. Today, Seamless Production stands as a paragon of artful event experiences, a testament to the transformation of spaces into timeless masterpieces.

Connect: LinkedIn

Serial Entrepreneur | CEO, On The Way Media Agency | Public Speaker & Presenter

Abbas Al-Hazeem is a Kuwaiti-born serial entrepreneur, media strategist, and public speaker known for his distinctive “East-meets-West” approach to business. A graduate of the American University of Sharjah, his exposure to a diverse, multicultural academic environment helped shape the global mindset that defines his ventures today.

Abbas is the Founder and CEO of On The Way Media Agency, a creative multimedia firm launched in collaboration with Australian partners. Under his leadership, the agency blends regional insight with international standards, delivering content creation and marketing strategies to a diverse portfolio of clients. His business philosophy centers on building long-term value and legacy, rather than chasing short-term gains—a principle evident across his career.

His entrepreneurial spirit emerged early. As a schoolboy, he began by selling candy to classmates, sparking his passion for business. He later took on a strategic role in his family’s company, Intercoil International, a prominent regional manufacturer. There, he gained valuable corporate experience in marketing and operations, sharpening his understanding of business scalability and brand development in the multinational space.

In university, he ventured into renewable energy, exploring opportunities that reflected his interest in sustainable business models.

This was followed by the launch of a technical services startup—demonstrating his ability to translate innovative ideas into viable businesses. Each chapter, from childhood hustle to cleantech, refined his skills in sales, leadership, and market disruption.

In 2024, he co-founded On The Way Media Agency, embodying his cross-cultural vision by combining Western creative innovation with Middle Eastern business sensibilities. As CEO, he leads a multicultural team, producing impactful media and campaigns that reflect his values of authenticity, innovation, and purpose-driven storytelling.

Beyond business, Abbas is an engaging public speaker and accomplished presenter. He regularly hosts high-profile events and delivers talks on entrepreneurship, branding, and mental health in the workplace—topics he is deeply passionate about. He is a vocal advocate for mental well-being in business culture, encouraging open conversations that promote resilience and human-centered leadership.

Whether mentoring young founders or consulting with established brands, Abbas Al-Hazeem is widely recognized for his integrity, cultural empathy, and dedication to leaving a lasting impact across every project he leads.

Connect: LinkedIn

Kristiemae Gonzales is a dedicated and results-driven Public Relations professional with over 15 years of experience, specializing in building impactful media relationships and driving brand visibility across print, broadcast, and digital platforms. She has been part of Currently serves as Public Relations Manager, leading high-profile campaigns, securing extensive media coverage, and coordinating interviews, press events, and product launches for a diverse portfolio of clients.

Known for her honesty, dependability, and strong work ethic, Kristiemae thrives in fast-paced environments that demand multitasking, strategic thinking, and precision. Her expertise spans media relations, press release development, brand messaging, influencer collaborations, crisis communication, and event management.

Passionate about crafting meaningful narratives, Kristiemae works closely with clients, spokespersons, and industry leaders to deliver PR strategies that elevate brands, engage audiences, and create lasting impact.

Connect: LinkedIn

Jessa Batatas is a proactive and detail-oriented Public Relations Executive, where she plays a key role in executing media and communications strategies for the agency’s diverse portfolio of clients. Her responsibilities include distributing press releases, pitching media interviews, conducting follow-ups with journalists and editors, and coordinating event management activities.

With a keen eye for detail and a talent for building positive relationships with media professionals, Jessa ensures that clients receive impactful coverage across print, broadcast, and digital platforms. She is committed to delivering results-driven PR support that strengthens brand visibility and fosters meaningful engagement.