WEBINAR

From Belief to Proof: Turning Culture into a Strategic Asset

How leaders measure, manage and sustain culture that delivers

Wednesday, 25th February | 1pm–2pm GMT | 2pm CET | 8am ET

Wednesday, 25th February | 1pm–2pm GMT | 2pm CET | 8am ET

From Belief to Proof: Turning Culture into a Strategic Asset

How leaders measure, manage and sustain culture that delivers

View Previous Conference on 15th November | "Connection, Direction, Action: Transforming Winning Cultures"
Session Themes: Mindset & Behaviour Change, Culture Transformation, Learning

We all know culture matters—but what convinces your Board is proof. In this live session, you’ll see how organisations are positioning their culture as one of their most valuable strategic assets, evidencing the link between culture and performance. We’ll open the bonnet on a new, research led framework - developed with Hult International Business School and an advisory panel of CPOs - that combines robust employee and senior leader surveys with structured evidence review to give you a clear picture of your culture: how it drives performance and how best to showcase it to employees, customers and other stakeholders.

We’ll bring things to life with a powerful case study from Be Caring, a pioneering organisation in the social care sector and a Business Culture Award Winner. We'll explore the shifts they’ve embedded since their transformation journey started, and how this has led to sustainable performance and a future-ready workplace.

What you’ll learn:
• How to prove culture’s impact in language other leaders trust.
• How to quantify culture–strategy alignment (because it’s alignment, not either/or, that creates results).
• Interpreting culture scores, including future workplace readiness and purpose & values alignment.
• Be Caring’s playbook, with practical steps, pitfalls and success patterns you can adapt for your organisation.
• How to make sure your culture is a strategic asset that all your stakeholders recognise.

If you’re a CPO, HRD or business leader who needs evidence that culture drives outcomes and supports sustainable business performance, you’ll leave with a guide to measure it, manage it, mobilise it - and gain recognition for it.

The TCM Group is a leading and multi award-winning conflict management, culture change and leadership development consultancy. CEO David Liddle is author of two highly acclaimed books ‘Managing Conflict’ & ‘Transformational Culture’ Published by Kogan Page. His People and Culture Operating Model features the following core quadrants:

People: A collaborative approach that aligns workplace values and purpose with business needs while addressing the aspirations of the workforce. Studies show that 88% of employees are more likely to stay at a company that actively promotes a positive workplace culture (SHRM, 2022), highlighting the importance of a people-centred approach.

Culture: A commitment to co-creating a culture that is fair, just, inclusive, sustainable, and high-performing. Research indicates that inclusive workplaces see up to a 50% increase in team productivity and performance (Harvard Business Review, 2023), underscoring the power of transformational culture.

Strategy: A data-driven function that crafts a strategic narrative to drive individual, collective, and organisational success. Organisations using data-informed decision-making in their people strategies report up to a 25% improvement in productivity and retention rates (Deloitte, 2022).

Justice: A forward-looking approach that replaces outdated, punitive HR policies and practices with restorative and humane transformative justice. This quadrant emphasizes accountability, equity and respect, which studies show can reduce employee turnover by up to 23% (Diversio 2024).

Speakers

Sharon Lowrie
CEO
Be Caring

Laura Mwamba
Director of Business Development and Innovation
Be Caring

Dr. Carina Schofield
Research Director, Leadership Impact Lab
Hult International Business School

Presented by Katie Jacobs with Cath Longfield, Carina Schofield, Aidan McKearney, Nicky Paris and Laura Mwamba. Business Culture Certification is developed in partnership with Hult International Business School; building on a decade of Business Culture Awards/Connected data, and is delivered in collaboration with Hult and Survey Partner ETS plc.

Why attend live (not just on demand)

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Unfiltered Q&A with Be Caring: Ask how they approached tough trade offs, built leadership habits, and maintained momentum during their transformation journey.
Benchmark yourself in session: Quick polling on culture–strategy alignment and future workplace readiness to see where you stand against peers.
Be first to the details: We’ll walk through scoring and what “good” looks like so you can set your own targets.
Live only bonus: a one page Business Culture Evidence Map for attendees only.