We all know culture matters—but what convinces your Board is proof. In this live session, you’ll see how people leaders are positioning their culture as one of their most valuable strategic assets, evidencing the link between culture and performance and moving beyond anecdotes and pulse scores to a robust, research driven system that stands up to scrutiny. You’ll learn how to quantify culture–strategy alignment (because it’s alignment, not either/or, that creates results), and how to translate findings into decisions leaders can back.

We’ll open the bonnet on a new, research led framework - developed with Hult International Business School and an advisory panel of CPOs - that combines robust employee and senior leader surveys with evidence review and culture–strategy alignment to give one clear picture of how your culture really works. We’ll get practical with a live case study from Be Caring: what they measure across the key dimensions, the shifts they’ve embedded since their transformation journey started, and how this is helping them sustain performance into the future.

What you’ll learn:
• How to prove culture’s impact in language other leaders trust.
• Where to focus first: interpreting scores, including future workplace readiness and purpose & values alignment and turning them into action people feel.
• Be Caring’s playbook, with practical steps, pitfalls and success patterns you can adapt for your organisation.
• How to build momentum post‑measurement to keep leaders and teams aligned.

If you’re a CPO, HRD or business leader who needs evidence that culture drives outcomes and supports sustainable business performance, you’ll leave with a guide to measure it, manage it and mobilise it.