Exceptional business culture: the foundation of accelerating organisational performance
Your business culture underpins how engaged and productive your colleagues are on a daily basis, and whether they choose to stay with you over your competitors. It’s one of the top drivers for the best talent to join you. It’s the differentiator in how you deliver your service or products to your customers. The value in aligning the brand you portray externally with the internal day-to-day experience of your employees, is substantial, as repeatedly demonstrated by winning organisations.
The benefits of taking part
The Business Culture Awards gives forward-thinking organisations a way to celebrate work which sets up their employees to succeed – recognising how their people’s employment experience is fundamental to business performance. Many organisations have created and implemented specific projects which have a positive impact on aspects of their culture – increasing purpose, pride, collaboration or learning by example. By advancing or transforming your workplace culture, and then ensuring you communicate this broadly, you are:
- – Creating a sustainable competitive advantage that is much harder to imitate than your products or services.
- – Focussing on your employee engagement, one of your leading metrics of organisational performance.
- – Applying an effective channel to promote, within and outside of your sector, how your company values its unique culture and its people.
- – Gaining access to the powerful Business Culture network and community, which comprises leading practitioners and thinkers in HR and business.
- – Demonstrating value to your investors or stakeholders by aligning a stand-out customer brand to an exceptional employer brand.
“You can buy a man’s time, you can buy a man’s physical presence at a given place; you can even buy a measured number of skilled muscular motions per hour or day. But you cannot buy enthusiasm; you cannot buy initiative; you cannot buy loyalty; you cannot buy the devotion of hearts, minds and souls. You have to earn these things.”Clarence Francis, Chairman General Foods
How to enter & some tips
Your workplace culture will never be a fait accompli. It is constantly evolving, and it is particular to your organisation. Business Culture Award entries will capture those steps taken on your ongoing culture journey. You need to have achieved a measurable impact, but it’s the end of the chapter, not of the book.

Key Dates
Entries – now open
Early Bird entries close – 22nd June
Closing date for entries – 28th July (extended from 12th July)
Finalists revealed – week commencing 4th September
Awards night – 29th November

Steps
Take a look at the categories and decide which of these you might like to enter
Request your Entry Pack by completing the entry registration form here
Complete your entry, using the form provided in your Entry Pack and attach key documents that support your story, including video, PowerPoint, spreadsheets and reports
Strengthen your submission by adopting the Top Tips below
Make sure you refer to the Rules of Entry before submitting

Top Tips for Entering
Include specific examples of activities that took place, to underpin the broader story
Incorporate targets, results and other metrics, including for example, the number of people involved, ROI, other organisational impact measures etc
Clearly describe how your approach has advanced your workplace culture
Include the timescales this took place within
Steer clear of jargon and remember that the judges do not know your business inside out as you do
Write concisely; and tell a powerful and engaging story

Entry Fees
Early Bird Entry (Entries submitted by 22nd June) – £125 + VAT
All other Entries – £250 + VAT
Payment can be made by credit or debit card online here, or an invoice may be requested by emailing us at team@businessawards.com, or calling +44 (0)1727 847 398.
If it’s too early to enter your business culture work for an award, you can still join a community of business professionals passionate about great culture. Register here to be kept in the loop with what’s happening, and so that you can learn and network with others.
If you’re ready to stand out from the rest, take the first step and request your Entry Pack
“Businesses forget about culture and ultimately they suffer for it because you can’t have good service from unhappy employees.”Tony Hsieh, CEO Zappos
View The Categories
Your culture is underpinned by all the elements you create and evolve: technology advances; learning initiatives; a drive for diversity, and more. Where does your organisation excel?
View all Categories
Find out about Sponsorship
Evolving and nurturing business culture is a leading concern of those you want to do business with. Top HR and business professionals are keen to learn more about innovative approaches to culture or to promote exceptional work. Align your own brand as one which puts culture at the forefront of business strategy. Find out more here.
Register Your Interest
If you are interested in entering the 2018 Awards, please enter your details below.
Not ready to enter but want to be a part of the Business Culture Community? There’s still much to be gained from joining a community of individuals focussed on building great workplace culture. You may have embarked on culture work in your business but you’re not ready to share it yet, or maybe you simply want to learn from others’ approaches. Either way, keep in the loop by registering with us here.
