We all know culture matters—but what convinces your Board is proof. In this session, you see how organisations position their culture as one of their most valuable strategic assets, evidencing the link between culture and performance. We open the bonnet on a new, research‑led framework—developed with Hult International Business School and an advisory panel of CPOs—that combines robust employee and senior leader surveys with structured evidence review to give you a clear picture of your culture: how it drives performance and how best to showcase it to employees, customers and other stakeholders.

We bring things to life with a powerful case study from Be Caring, a pioneering organisation in the social care sector and a Business Culture Award Winner. We explore the shifts they embed as their transformation journey continues, and how this leads to sustainable performance and a future‑ready workplace.

Congratulations to Be Caring, the first organisation to achieve Business Culture Certification. See company profile here

What you learn:
• How to prove culture’s impact in language other leaders trust.
• How to quantify culture–strategy alignment (because it’s alignment, not either/or, that creates results).
• How to interpret culture scores, including future workplace readiness and purpose & values alignment.
• Be Caring’s playbook, with practical steps, pitfalls and success patterns you can adapt for your organisation.
• How to ensure your culture is a strategic asset that all your stakeholders recognise.

If you’re a CPO, HRD or business leader who needs evidence that culture drives outcomes and supports sustainable business performance, you leave with a guide to measure it, manage it, mobilise it—and gain recognition for it.

Speakers: Sharon Lowrie, CEO, Be Caring, Laura Mwamba, Director of Business Development and Innovation, Be Caring, Dr. Carina Schofield, Research Director, Leadership Impact Lab, Hult International Business School, Dr. Aidan McKearney, Professor in HRM and Organisation Behaviour, Hult International Business School, Nicky Paris, Director & Client Partner, ETS plc and Cath Longfield, Co Founder, Business Culture Awards & Business Culture Connected

Hosted by Katie Jacobs, Award-Winning Business Journalist and Editor

To find out more about Business Culture Certification and to register your interest, visit our information page.

View Be Caring’s Certification Profile here