Background
Wiser are changing the way people think about work. Half recruitment company, half creative agency, they help companies to attract diverse talent and ultimately improve culture and business performance. Redefining what it means to be a recruitment company, they aim to change the notion that tenure is valued over potential. To achieve this, they need a strong employer brand themselves, along with their own clear, focused strategy.
At the heart of Wiser’s employer brand are their core values: Be real; Back yourself; Take ownership; Make moves; and Expect more. In every interaction, be it with one another, clients or candidates, these values shine through. Their online presence is open and friendly, with a fun tone of voice on social media and in their videos.
"Redefining what it means to be a recruitment company"
Approach
They also believe that environment defines how you work, so they designed their new London offices entirely themselves to embody their values. Complete with a home cinema and even a church pulpit, the office allows the team to be agile and fit to grow.
Wiser have created a detailed onboarding book to capture Wiser’s history and make new starters feel part of the pack they’re joining; along with a carefully crafted Wiser Welcome Box detailing their ‘Wiser Experience’.
Outcome
Wiser has used its employer brand to strengthen its position in the recruitment and creative industries, growing at an astronomical pace. The number of new hires brings them to 80 permanent staff. Their employer brand also acts as a strong marketing asset, as they exist to transform the employer brands of others. The success of this can be seen in the number and calibre of new clients this year including Nike, Kraft Heinz and Travelex.
Wiser is a home for people who dream big and pursue perfection—and this permeates every touchpoint of their employer brand.