Background
Barbara Khattri, founder of Elements lifestyle academy was faced with the challenge of achieving a sense of confidence and control in the current unstable High Street climate.
With only 10 months to deliver sustainable results due to the pressure of the decision to close their vocational training department, Barbara needed to set a new foundation for growth. She decided to use Elaro, a tool created to enhance in-house communication, and ‘officially’ establish a business called Elaworld through which she already supported the culture in Elements and other businesses.
"Bringing freedom to the business and team through autonomy, high performance, transparency and trust"
Approach
The Elaworld approach was rooted in stripping back every process to align and build a complete team-run solution harnessing the strengths of each person. This included mapping the nature, personalities, and skills of managers, team members and suppliers, allowing them to communicate and deliver on the wants and needs of the team and clients.
Access to the Elaro online tool enhances communication and supports a great work-life balance. Combining Elaro with proven strategies to build synergy, Elaworld has brought freedom to the business and team through autonomy, high performance, transparency and trust.
Outcome
This ‘Culture Camp’ feedback loop approach has delivered incredible results, smashing internal targets and industry norms. Elements is now in the top 1% of independent UK salons; client retention now averages 92% with over 11,000 client visits per year; improved frequency of visits is saving £5k in marketing; re-bookings are in excess of 80%; and the average spend has risen from £59 to £74. Gross profit margins are at an all-time high of over 40% and retained profits have increased by 75%.
Through reinforcing 5 key principles of listen, educate, add value, make fun and share, Elaworld has built client loyalty, frequency of visit and average spend. They map this sustainable route to success in other high street businesses where future success hinges on connecting purpose, people and profits.