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We’re open for 2026 entries on 23rd February. Pre-register to be the first to receive an Entry Kit in February.
If you’d like to see what’s required to showcase your company culture work, download a 2025 Entry Kit now.
To talk through your initiative and the category it would be best suited for, contact the team on +44 (0)1727 847398, or at team@businesscultureawards.com
This award is open to organisations that have achieved a transformation or turnaround in their Business Culture and can demonstrate outstanding results. Entrants will show how their organisations have transformed culturally, the reasons for this transformation, and the positive impact this has had on the business. Judges will be looking for how these organisations have enacted the change, and how and why the transformed culture has advanced the confidence of stakeholders. This may include achievements in strategic (re)alignment, stakeholder management, organisational design, and development, change management, and process modification, and how these aspects relate to culture. As well as describing how your organisational culture has changed, submissions should fully outline the transformation journey, including how any barriers or challenges were overcome.
This award is for organisations who have previously built a culture which effectively supports their people and strategy but who have taken further significant strides forward on their journey towards becoming an exceptional workplace. Submissions in this category are likely to describe two or more different areas of focus, eg. wellbeing, flexible working, learning and development, CSR, which have been developed and which have given rise to a cultural shift and a positive impact on business results. The ambition, activities and results should be clearly outlined and entrants should describe where these sit in the context of becoming an exceptional workplace. In this category, judges will expect to see step-changes to success, as opposed to wholesale culture transformation. As well as describing how the culture of the business has changed, submissions should also fully outline the journey of cultural evolution, including how any barriers or challenges were overcome.
This award is open to organisations that are intentionally focussing on culture for the first time and aligning this with their strategy and ambition. This category would suit smaller organisations, such as start-ups and scale-ups, who may not as yet have had a clear focus on culture and its impact on performance. Entries will describe the desired culture; how this has been arrived at; the steps that have been undertaken to introduce and embed the right values and behaviours in the organisation and the results that have been seen. Submissions may also focus on the challenge of sustaining a positive and productive culture during growth, for example, if headcount is increasing rapidly. They may focus on the challenges of recruiting the right talent into the organisation, and whether to hire for cultural-fit, taking into account that skills shortages may also be an issue. As well as describing how the new culture has evolved, submissions should fully outline the journey, including how any barriers or challenges were overcome.
Purpose-led businesses are proven to perform better; with purpose driving growth. A common vision and ambition stems from the central brand purpose, highlighting clearly to employees not only what they need to do but why they are doing it. During times of change and uncertainty, this purpose is strongly anchoring for employees, customers and other stakeholders, fostering a sense of belonging, ownership and responsibility. This award is open to organisations whose renewed purpose has enabled leaders to more effectively connect with their teams; offered a lens for decision-making and enabled them to learn and adapt during change. Entrants will have significantly strengthened their purpose, successfully articulating this and connecting it to business strategy. Judges will be looking to see the impact of this reinvigorated purpose on the confidence and trust of employees and other stakeholders and the business benefits in terms of engagement, retention and other outcomes.
This award recognises organisations that have positioned their unique workplace culture at the heart of their employer brand and/or their consumer brand. They will have clearly articulated values, and will be able to demonstrate how these have positively impacted on mindsets and behaviours within the organisation and/or in interactions with customers. Behaviour change should be sustained and consistent and have had an impact on business outcomes. Our judges will look to understand how the brand and values have been developed and how they have advanced; for example, how the employer brand has been aligned with the consumer brand(s). Evidence should be provided of the benefits they have brought to the organisation; for example, the impact on employer visibility and reputation; on the attraction, retention and engagement of staff and customers. Finally, entrants should clearly demonstrate the journey to achieving this strong brand and values, including how any barriers or challenges were overcome.
Increased globalisation, a world in constant flux, an ageing population, and changes in consumer needs and habits are having a huge impact on our lives both in and outside the workplace. The adoption of new technologies and AI are changing our working lives and practices beyond recognition. To be ready for the future of work, we need greater workforce resilience and ability to change; a people-first approach to technology adoption; creativity in how we recruit and retain talent; a more agile approach to learning better ways of engaging our workforce across geographical or generational boundaries; and an understanding of the root causes of stress and burn-out in an ever-more demanding world. This award recognises a focus on future workplace readiness and how a strong cultural foundation enables successful change, growth and learning. Entrants may describe one or more different aspects of their work, for example the realignment of culture and strategy; a people-first approach to implementing new technology; initiatives to upskill/reskill talent to meet changing business needs; connection and collaboration across geographies, or with hybrid and remote workforces. The judges will be keen to grasp how future of work readiness is driving cultural change; and how the confidence and engagement of employees and other stakeholders has been maintained, or even strengthened, through change. Submissions should fully outline the transformation journey, including how any barriers or challenges were overcome as well as the business benefits that have arisen.
Innovation is crucial to sustainable organisational performance and to the engagement of employees and other stakeholders. When employees feel empowered, heard, trusted and psychologically safe to experiment, put forward new ideas, or challenge existing ways of doing things; creativity is unlocked; inefficiencies are tackled and sustainable performance can be realised. This award will be given to an organisation that has delivered an effective and inspirational innovation initiative, or taken important steps to build a culture of innovation, with outstanding results. Entrants will show how their organisational culture has enabled innovation activities to take place and to achieve impact and success. Judges will be looking to understand how the focus on innovation has been enacted, and how this has inspired stakeholders. As well as describing how the culture of the business has changed, submissions should also fully outline the transformation journey itself, including how any barriers or challenges were overcome.
Corporate Social Responsibility and Sustainability, and a focus on Social and/or Environmental concerns and impact, has the power to capture the hearts and minds of employees and other stakeholders, by giving even greater meaning and purpose to their efforts. We have seen a rise in the prominence of ESG (Environmental, Social and Governance) issues and reporting, with the aim of encouraging companies to act more responsibly. Shifts in this area go to the very core of company culture. This category is open to companies who have put CSR, Sustainability or ESG priorities at the heart of how they operate and seen outstanding results. The judges are keen to grasp how organisations have enacted this focus on communities, the environment, or both, and how this has had a direct and positive impact on culture. They would also like to understand any business benefits which have arisen. As well as describing the impact on the culture of the business, submissions should also fully outline the journey itself, including how any barriers or challenges were overcome.
Effective learning has the capacity to inspire individuals to do their best work and can have a transformative effect on the organisation as a whole. Innovation in learning and a blended approach to how interventions are delivered have enabled learning to be more effectively embedded, leading to true, long term mindset and behaviour change. Entrants in this category will be able to show how their learning approach has impacted on organisational culture and the business benefits that have arisen as a result of the initiative as a whole; for example upskilling/reskilling employees in line with new business priorities. Judges will be looking to understand how this focus on learning has been enacted, resulting in a reinvigorated culture that has the renewed confidence of employees and other stakeholders. As well as describing how the culture of the business has changed, submissions should also fully outline the transformation journey itself, including how any barriers or challenges were overcome.
DE&I approaches seek to create meaningful, systemic change toward more equitable environments. Organisations making a sustained effort in this area recognise the importance of diversity in high-performing organisations and teams and understand the need to create an environment where diverse groups are respected, supported, and valued to fully participate. In this category, we’ll be looking for organisations who have put diversity, equity and inclusion at the heart of their Business Culture with outstanding results. Judges will be looking to understand how this focus on diversity, equity and inclusion has been enacted, and how it has resulted in a reinvigorated organisational culture that has the renewed confidence of employees and other stakeholders. As well as describing how the culture of the business has changed, submissions should also fully outline the transformation journey itself, including how any barriers or challenges were overcome.
This award recognises organisations that have advanced employee health and wellbeing, increasing engagement and strengthening business culture as a result. The focus could be on physical, mental or financial wellbeing or a blend of all of these. Entrants may, for example, consider wellbeing in the context of the cost of living crisis, the introduction of different ways of working or the increase in stress and burn-out in organisations. The judges will look to understand how wellbeing initiatives have been developed and advanced, and the impact this has had. Evidence should be provided of the benefits it has brought to the organisation; for example, the impact on the attraction, retention and engagement of staff. Finally, entrants should clearly demonstrate the initiative’s journey, including how any barriers or challenges were overcome.
When, where and how we work has been in flux in recent years, with more geographically dispersed workforces; advanced technologies; variations to traditional working weeks; and to how teams come together. This is transforming the rhythm of work, how decisions get made and how engaged people feel. In this context, the need to sustain a positive culture is hugely important. This category is open to companies who have introduced different ways of working and have aligned their culture accordingly. Examples include: connecting remote, hybrid or frontline teams more effectively; introducing more agile ways of working; reimagining physical workspaces; or introducing more flexible approaches to the working week. The judges are keen to grasp how employees themselves have helped to shape their new ways of working, how the culture has supported the change and how the resulting practices have had a positive impact on employee engagement. They will also be keen to understand the business benefits that have arisen as a result. As well as describing how the culture of the business has been impacted, submissions should also fully outline the transformation journey itself, including how any barriers or challenges were overcome.
Effective communications make a cultural foundation stronger. Not only does a sound, well-executed strategy engender better informed, more capable and trusted leaders but also employees who feel more valued and engaged. Crucially, during times of significant change, internal communications enable faster response times. Entrants in this category will focus on their ongoing strategy or response to an important business challenge, such as realigning employees with business priorities; redefining working practices; or responding to employee voice and feedback. Judges will be looking for evidence that employee needs have been understood and considered. They will seek a clear narrative which describes the strategy’s scale and impact; how the communications sit within the wider context of the organisation’s culture, values and behaviours; and the business outcomes that have resulted.
Harnessing employee voice is critical to building trusting relationships between employers and their people and ultimately a positive workplace culture. Appropriate, timely response from an organisation’s leaders to the issues or ideas generated formally or informally is a key driver of organisational success, with the organisation and its employees experiencing greater engagement, innovation, productivity and wellbeing. In this category, entrants will demonstrate different channels through which employee voice is generated; including how diversity of thought and opinion is sought. They may describe how psychological safety has been created as an enabling factor for people to speak up. Judges will be looking to understand how this reflects and enhances organisational culture and how it has generated business impact such as new innovations, retention and engagement uplift.
In this category, we’ll be looking for professionals who have created or advanced an exceptional Business Culture, and have demonstrated both passion and commitment to creating the type of workplace which has the confidence of staff and other stakeholders. This can focus on an individual leader, two/more leaders, or the whole Leadership Team. Judges will be looking for evidence of business culture impact, and how this/these individual(s) in particular contributed. They will need to understand their approach and values, and the reasons why they have been so influential. As well as describing how your organisational culture has changed, and the individual or individuals’ role in this transformation, submissions should also fully outline the transformation journey itself, including how any barriers or challenges were overcome.
This category is designed to recognise the power of teams in championing and influencing outstanding Business Culture. Their achievement will have been defining because of their passion and commitment to creating a unique workplace that has the confidence of its stakeholders. Judges will be looking for examples of innovative approaches to addressing organisational culture. This could include evidence of effective working across boundaries; a quantifiable contribution to organisational achievements; underpinning project work; operational excellence in execution; and measurement of the direct benefits of these aspects. Submissions will include insight into the team’s values and approach, with the reasons why they have been so influential. As well as describing how your organisational culture has changed, and the team’s role in this transformation, submissions should also fully outline the transformation journey itself, including how any barriers or challenges were overcome.
Coaching, mentoring or otherwise developing individuals through ongoing, targeted and specific activities and conversations can have wide-reaching benefits for the organisation and for the individuals. It can develop and retain your critical talent; provide a stabilising factor during change; facilitate knowledge-sharing and skill-transfer; as well as boosting people’s performance and motivation or supporting their career transition. Judges will be looking to understand how your coaching, mentoring and/or personal development/performance management initiatives have supported the organisation’s performance and success and how far-reaching the impact has been in terms of developing a coaching culture or more effective performance. You will need to outline all steps of the project, including planning, implementation, measurement, outcome, and next steps. You will also need to outline clearly who has been involved (and include a rationale as to why these people were selected in the case of coaches, coachees and personal development groups).
Leaders and teams are working ever harder to attract new talent, or to develop the skills of their existing people according to changing business needs. The profile of many workforces is more blended, multi-generational and geographically dispersed, making talent strategies for attraction and retention more complex. A positive business culture is key to all segments of the workforce and underpins successful recruitment, onboarding and development of employees. This award will be presented to an organisation that has deployed an innovative and effective talent strategy. Entries could describe diverse approaches, for example: connecting different generations of the workforce; developing early-career professionals; upskilling or reskilling existing talent to take on new roles; recruiting scarce talent; developing a new EVP; increasing collaboration between contingent/outsourced and permanent employees; or implementing values-based recruitment. Judges will be looking to understand how aligning culture with the talent approach has enabled a more successful outcome for the business. Submissions should also fully outline the transformation journey itself, including how any barriers or challenges were overcome.
Technology and analytics have the capacity to transform how things get done day-to-day in businesses large and small. This award is open to organisations who can demonstrate a people-first approach to using technology, analytics or both, effectively. The judges will be keen to grasp how organisations have enacted this focus on technology and/or analytics; what the cultural impact has been; and how this has enhanced the confidence of stakeholders. Entrants will show how their organisations have progressed technology and/or analytics at a cultural level, not an operational one, and what business benefits have arisen as a result. As well as describing how the culture of the business has changed, submissions should also fully outline the transformation journey itself, including how any barriers or challenges were overcome.
This award is open to organisations that have aligned the cultures of different organisations, divisions, functions or teams, creating greater cohesion, collaboration and purpose, with a demonstrable impact on business performance. Entries in this category could describe: M&A activity, including bringing together disparate cultures and working practices and effectively engaging stakeholders. Shifts from a silo/tribal mentality to one of trust and collaboration between different areas of a business, including how leaders and teams have struck a balance between the prevailing cultures, mindsets and behaviours in order to create the shift. “Subcultures” within a business and how these have driven high-performance of individual teams or functions, whilst maintaining a common sense of purpose. Judges will look to understand both how the organisational culture has changed, as well as the change journey itself, including how any challenges and barriers were overcome.
This award is open to organisations with considerable reach outside the UK that have undertaken international Business Culture work with outstanding results. Entrants may or may not have a UK team or office. Entrants will show how their organisation has acted across geographical boundaries at a cultural level and what business benefits have arisen as a result. Entrants in this category may reference one or more of a diverse range of programmes, including DEI, wellbeing, learning and talent initiatives; leading with purpose; instigating new values and changing mindsets and behaviours. They may also describe wholesale business culture transformation. The judges will be looking for achievements in these areas, with focus on delivering success through a business culture that transcends borders. Submissions should clearly outline all project steps including planning, implementation, measurement and results. Judges will also look to understand the change journey, including how any challenges and barriers were overcome.
This category is for companies with more than 2,500 employees that have undertaken a substantial initiative, or important step-changes across a variety of areas, which have had a demonstrable impact on their Business Culture. Entrants in this category may reference one or more of a diverse range of programmes, including DEI, wellbeing, learning and talent initiatives; leading with purpose; instigating new values and changing mindsets and behaviours. They may also describe wholesale business culture transformation. Judges will be seeking to understand all steps of the project including planning, implementation, measurement, outcome, and next steps. They will assess how these organisations have advanced their workplace culture, and what the business benefits of this have been. Entrants may include achievements in areas including strategic alignment, leadership development, stakeholder engagement, improving communication, and advancing innovation. As well as describing how your organisational culture has changed, submissions should fully outline the transformation journey, including how any barriers or challenges were overcome.
This award is open to companies with 251 – 2,500 employees that have undertaken a substantial initiative, or important step-changes across a variety of areas, which have had a demonstrable impact on their Business Culture. Entrants in this category may reference one or more of a diverse range of programmes, including DEI, wellbeing, learning and talent initiatives; leading with purpose; instigating new values and changing mindsets and behaviours. They may also describe wholesale business culture transformation. Judges will be seeking to understand all steps of the project including planning, implementation, measurement, outcome, and next steps. They will assess how these organisations have advanced their workplace culture, and what the business benefits of this have been. Entrants may include achievements in areas including strategic alignment, leadership development, stakeholder engagement, improving communication, and advancing innovation. As well as describing how your organisational culture has changed, submissions should fully outline the transformation journey, including how any barriers or challenges were overcome.
This award is open to companies with 1 – 250 employees that have undertaken a substantial initiative, or important step-changes across a variety of areas, which have had a demonstrable impact on their Business Culture. They may have enacted a focus on culture for the first time. Entrants in this category may reference one or more of a diverse range of programmes, including instigating a new purpose and values; changing mindsets and behaviours; and DEI, wellbeing, learning and talent initiatives. They may also describe wholesale business culture transformation. Judges will be seeking to understand all steps of the project including planning, implementation, measurement, outcome, and next steps. They will assess how these organisations have advanced their workplace culture, and what the business benefits of this have been. Entrants may include achievements in areas including strategic alignment, leadership development, stakeholder engagement, improving communication, and advancing innovation. Submissions should fully outline the journey, including how any barriers or challenges were overcome.
This award is open to Public Sector organisations of any size that have undertaken a substantial initiative, or important step-changes across a variety of areas, which have had a demonstrable impact on their Business Culture. This covers publicly-funded organisations including Government departments, NHS organisations, and local authorities. Entrants in this category may reference one or more of a diverse range of programmes, including DEI, wellbeing, learning and talent initiatives; leading with purpose; instigating new values and changing mindsets and behaviours. They may also describe wholesale business culture transformation. Judges will be seeking to understand all steps of the project including planning, implementation, measurement, outcome, and next steps. They will assess how these organisations have advanced their workplace culture, and what the organisational benefits of this have been. Entrants may include achievements in areas including strategic alignment, leadership development, stakeholder engagement, improving communication, and advancing innovation. As well as describing how your organisational culture has changed, submissions should fully outline the transformation journey, including how any barriers or challenges were overcome.
This award is open to all NGOs, including Non-Profit, Not-for-Profit and charitable organisations, of any size that have undertaken a substantial initiative, or important step-changes across a variety of areas, which have had a demonstrable impact on their Business Culture. Entrants in this category may reference one or more of a diverse range of programmes, including DEI, wellbeing, learning and talent initiatives; leading with purpose; instigating new values and changing mindsets and behaviours. They may also describe wholesale business culture transformation. Judges will be seeking to understand all steps of the project including planning, implementation, measurement, outcome, and next steps. They will assess how these organisations have advanced their workplace culture, and what the organisational benefits of this have been. Entrants may include achievements in areas including strategic alignment, leadership development, stakeholder engagement, improving communication, and advancing innovation. As well as describing how your organisational culture has changed, submissions should fully outline the transformation journey, including how any barriers or challenges were overcome.
The partnership of consultancies and practitioners can yield transformative results, and this award recognises the contribution of consultancies to Business Culture change initiatives. It will be presented to a consultancy that has enabled outstanding results in Business Culture work on a major client project or selection of projects. Entrants will show how they have worked hand-in-hand with their clients to deliver projects with a maximum cultural, rather than solely operational, impact. Judges will be looking for client testimonials, key metrics and why the consultancy is said to have excelled in their work. They will consider evidence of solution appropriateness, innovation, business impact, and client satisfaction. The consultancy must have their client(s) permission to enter but, unlike the other award categories, this award will be made in the consultancy’s name only. As well as describing how organisational culture has changed, and the reasons for this transformation, entrants should clearly demonstrate the journey, including how any barriers or challenges were overcome.
Recognition will be given to the organisation that the Judges assess as having delivered the most exceptional Business Culture initiative overall. The Business Culture Gold Award is open to category winners only, and cannot be entered separately. It will be presented to the category winner who has shown the broadest deployment of their initiative; and most comprehensible approach in their methods, when examined both quantitatively and qualitatively. The Judges will be looking for the highest standards in stakeholder engagement, innovation, strategic alignment, leadership, communication, learning and more. Each category winner will be assessed according to all aspects of project planning, implementation, measurement, outcome, and next steps.
Employees, customers, investors and partners are increasingly demanding to see sustainable practices from the companies they work for and engage with. When an organisation emphasises growth and profitability without compromising people, the planet or the economy, its culture both enables and is shaped by this. This category is open to companies who have prioritised sustainable practices, such as reducing their environmental impact and carbon footprint; taking good care of people inside and outside of the business; and implementing sustainable business practices to promote long term profitability. The judges are keen to grasp how organisations have enacted this focus, and how this has aligned with a more purpose and values-driven organisational culture. As well as describing how the culture of the business has changed, submissions should also fully outline the journey itself, including how any barriers or challenges were overcome.
Corporate Social Responsibility has the power to capture the hearts and minds of employees and other stakeholders, by giving even greater meaning and purpose to their efforts. This category is open to companies who have put CSR at the heart of their Business Culture and seen outstanding results. The judges are keen to grasp how organisations have enacted this focus on corporate social responsibility, and how this has had a direct and positive impact on culture. Entries will cover how organisations have progressed corporate social responsibility at a cultural, rather than a procedural, level, and the business benefits that have arisen from this. As well as describing how the culture of the business has changed, submissions should also fully outline the transformation journey itself, including how any barriers or challenges were overcome.
Real digital transformation is happening and the impact of the pandemic, coupled with changes in consumer habits and needs, has made the rapid adoption of new technology a commercial imperative to ensure ongoing organisational success. In some cases, companies may have had digital transformation on their ‘to do’ lists for years; others may have already embarked upon projects that have more recently been supercharged. This award recognises where technology has been used to enable connection and collaboration despite remote or hybrid working and entrants will be able to demonstrate a people-first approach to using technology effectively, rather than a technology-first approach. The judges will be keen to grasp how organisations have enacted this focus on technology; what the cultural impact has been; and how this has enhanced the confidence and engagement of customers and other stakeholders. Submissions should fully outline the transformation journey, including how any barriers or challenges were overcome as well as the business benefits that have arisen.
This award has been created to recognise individuals who, although not in senior leadership positions, are role models for their work in influencing, championing, and shaping exceptional Business Culture. The person could have contributed to this in a number of ways. They may have stepped forward during more recent times of change and challenge. They may be responsible for setting and driving the Business Culture approach for the organisation, or for a particular area within it. Alternatively, it may be an individual who has enabled important areas of project implementation. This person will have set a clear example to others, through their passion and commitment for creating a better workplace. Judges will be looking to understand how this person has led success; for insight into the individual’s values and approach, including reasons why they have been so influential; and they will assess measurable examples of their action and achievements. As well as describing how the culture of the business has changed, submissions should also fully outline the transformation journey itself, including how any barriers or challenges were overcome.
Want a better idea of what makes a winning organisation in each category?
View the Case Studies from our current Award Winners here.