Following the merger of two businesses, there was a strategic need to create a new brand
A two-year programme was developed to create a new narrative and embed new ways of working.
The positive impact of setting a strong culture and putting their values into action consistently
A vision was created to transform the company; one with a clear purpose and culture focused on delivering for customers and stakeholders.
“It has embedded values to drive fairer customer financial solutions” Moreover, it has embedded the values into external initiatives to drive fairer customer financial solutions, including ‘listening panels’ to create … Read More
The private equity company set ambitious targets of doubling staff headcount and increasing the number of Dr. Martens stores from 15 to over 100. As the business grew, the brand’s … Read More
It was clear Croud’s 10 values were not imprinted in its culture and were not being used actively. Decision making was being affected and recruitment, sales and marketing activities were … Read More
So, when the company’s Chief People Officer, Natasha Dillon, joined in 2017 she was keen to learn how well the company’s brand connected with its own people and future employees. … Read More
“Unique specialisms with common values: collaboration, authenticity, purpose and restless minds” An entrepreneurial mindset permeates through the business, with everyone having a chance to change how things are done. This … Read More
“Redefining what it means to be a recruitment company” Wiser have created a detailed onboarding book to capture Wiser’s history and make new starters feel part of the pack they’re … Read More
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