Following the merger of two businesses, there was a strategic need to create a new brand
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Ringier Axel Springer Polska + Impact
The most difficult challenge was cultural, RAS having a global corporate culture and Onet a startup feel. The absence of an agreed approach to culture resulted in a high level … Read More
Financial Times
“Advancing the mobility and career growth of its people” Though based in the UK, the FT are also a global organisation, so understanding country cultures and their impact on employees … Read More
XPO Logistics (Our Difference)
“‘Our Difference’ has fundamentally shaped business culture, generating a shared sense of purpose across a newly formed company” Engagement in the brand, purpose and values was necessary from the entire … Read More