Following the merger of two businesses, there was a strategic need to create a new brand
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Lloyds Banking Group: Your Best (2021)
The world is changing, which is why Lloyds Banking Group (LBG) pledged to make their biggest ever investment in people, to transform culture and the way they work.
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Appreciate Group Plc: Creating joy in our workplace
A vision was created to transform the company; one with a clear purpose and culture focused on delivering for customers and stakeholders.
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Purpose Masterclass: Businessfourzero
“Your purpose probably isn’t good enough for our new reality”
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Case Study Interview: Lloyds Banking Group
“Using Behavioural Experimentation to Transform our Culture”
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Case Study Interview: Reckitt Benckiser & Cirrus
“Culture Transformation as the Foundation for Success: Mobilising teams at RB’s Connected Centre of Excellence to provide critical products during the pandemic”
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Case Study Interview: Inmarsat
“The transformative power of our “People Promise” and how it’s been stress-tested”
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Case Study Interview: Xellia Pharmaceuticals
“Building tomorrow’s global business with our One Xellia Culture: Transforming Purpose, Behaviours & Leadership”
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Dr. Martens
The private equity company set ambitious targets of doubling staff headcount and increasing the number of Dr. Martens stores from 15 to over 100. As the business grew, the brand’s … Read More
Domestic & General + businessfourzero
“HR, Marketing and Customer Experience collaborated for the first time on a cross-business initiative” Following a discovery phrase, people from across the business were brought into the fold to form … Read More