An engaged and empowered workforce is essential for the success of any organisation. UST believe that it can be achieved only with a strong set of organisational values, and a culture focused on volunteerism. In addition, these two elements, once successfully established, create a symbiotic relationship.
Culture of volunteerism brings people together, promotes teamwork and social responsibility, and makes your company stand out from the crowd; which in turn boosts productivity, morale, and brand reputation. Meanwhile, core values give your team a compass to navigate through the ups and downs of business, a framework for decision-making, keeping them aligned with your mission, vision, and identity which is vital for creating a cohesive and purpose-driven workplace. When these two elements come together (‘confluence’) , magic happens: companies build a culture of purpose, impact, and integrity that drives success, inspires employees, and makes a positive impact on society and the world.
In other words, the employees will volunteer wholeheartedly without even expecting anything in return only if the cause for volunteering is aligned to the organisational values and personal values. As a corollary, you can channelise your team’s passion and energy to values specific initiatives (which can sustain and strengthen your value system). This is how the values and volunteerism co-influence.
While theoretical explanations are always easy, putting this into practice can be complicated. Sunil’s endeavour was to provide the audience (based on what the team has been doing at UST) with some tips, tricks, tools, techniques and tactics to unleash the magic of combining volunteerism culture and core values in the corporate world and fulfil the vision of your organisation
About UST
For more than 23 years, UST has worked side by side with the world’s best companies to make a real impact through transformation. Powered by technology, inspired by people, and led by our purpose, we partner with our clients from design to operation. Through our nimble approach, we identify their core challenges, and craft disruptive solutions that bring their vision to life. With deep domain expertise and a future-proof philosophy, we embed innovation and agility into our clients’ organisations—delivering measurable value and lasting change across industries, and around the world. Together, with over 30,000 employees in 30+ countries, we build for boundless impact—touching billions of lives in the process. Visit us at www.UST.com
Speaker: Sunil Balakrishnan, Chief Values Officer, UST
Session Themes: Values, CSR, Engagement, Purpose