Independent agency network TIPi Group was established to stand out from the crowd in an age dominated by huge networks with weighty client rosters and huge pools of staff. In order to succeed, they needed to be innovative to attract the best talent.
Since launching performance marketing agency ROAST, TIPi Group went on to introduce their digital creative arm Kitty, as well as their dynamic Voice Experience agency Rabbit & Pork. TIPi Group also launched The Market – offering brands light touch digital performance solutions. Despite having multiple agencies with different specialisms, their values underpin a shared ethos and way of thinking; Collaboration, Purpose, Restless Minds and Authenticity. Entrepreneurial spirit and independence have been key in shaping the agency’s culture from the very beginning.
"The catalyst for success has been a happy and motivated workforce"
Beyond duvet days and beer fridges, TIPi Group wanted to make a real difference, providing a better working culture for their staff. They established a house system, much like Hogwarts; to encourage team spirit, camaraderie and collaboration. Their social committee, run by representatives from each house, organise regular social events including competitions; which are hugely anticipated and have evidently contributed to a friendly close-knit team.
Outside of the house system, TIPi Group also have a network of mentors who work with individuals to map career ambitions and act as an additional layer of support. Staff are also required to embark on a 360-degree training programme upon joining the agency.
TIPi Group has grown healthily over the last four years from 5 to 55+ employees. They encourage a flat hierarchical structure that places staff satisfaction at the heart of their culture. Testament to this can be seen when
last year over half of the company took a work holiday together to Portugal; a trip that more importantly – the team chose to fund themselves. Time and money as we know are hugely precious commodities. Stories like these are rarely heard of in other agencies; especially where work-life balance is still a huge bone of contention.
This talent-first approach has enabled an exceptionally high staff retention; and a stellar client portfolio across a range of sectors. The catalyst for success has been a happy and motivated workforce. This passion and talent at TIPi Group continues to shine bright, you could say arguably - even brighter than agencies with decades of legacy.