Organisations have unprecedented access to people and culture data, yet many still struggle to turn insight into meaningful action. As employee listening becomes more sophisticated and AI opens up new possibilities for understanding workforce sentiment, leaders face a more important challenge: deciding what matters, prioritising where to act, and creating accountability for change. Research from more than 150 organisations for this recent whitepaper suggests that while data collection is increasing, many organisations still find it difficult to connect insight to business outcomes and sustained cultural improvement.

In this panel discussion, experts from research, financial services, inclusion and people leadership explore how organisations can move beyond measuring culture to actively shaping it. Drawing on experience from organisations including Ipsos, Standard Life and Alzheimer’s Society, and informed by Kerri O’Neill’s recent work on rapid reculturing at pace and scale, panellists discuss how to combine data, judgement and leadership action to create cultures that drive performance, engagement and long-term success.

Panel: Kerri O’Neill, Chief People Officer UK & Ireland, Ipsos, Paul Morris, Internal Communications, Culture & Engagement Director, Standard Life, Nebel Crowhurst, Fractional Chief People Officer and Bushra Baig-Daykin, Associate Director of Inclusion, Alzheimer’s Society

Chair: Phil Spratt, CEO & Founder, Deltabase

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