Magpie App Shakes Up Mentorship in Adland

Working in a newly hybrid world, set against a tough economic climate, many businesses face a tough challenge in retaining, connecting & developing talent. Mentorship has long been recognised as a powerful way for companies to develop talent & boost engagement. When VML identified a gap for this kind of personal support within their business, they wanted to offer a scalable, more inclusive approach to mentorship. Mentorship for the masses, not the few. The solution? Magpie – the Tinder styled mentoring app that connects you with peers for a variety of advice and support. Olivia & Harriet will talk through the Magpie case study – the background, making it happen and the results.

Speakers: Olivia Read, Head of Learning & Development, and Harriet Wilson, Commercial Marketing Lead, VML

Session Themes: Mentoring, Personal Development, Talent Retention, Peer-to-Peer Learning, DE&I