Noble Foods faced a pivotal moment when it returned to family ownership under Sarah Dean, whose great-grandfather founded the business in 1920. After a decade of profit-driven culture the company recognised the need to re-engage its people and foster pride and inclusivity. With over 1,300 colleagues across diverse functions Noble Foods embarked on a cultural transformation to rebuild leadership and refocus on core values. The appointment of CEO Duncan Everett marked the first step in this shift, setting the tone for a renewed approach to its people and future… Watch Now
Purpose-driven transformation at Noble Foods fuels employee engagement and business growth
Noble Foods faced a pivotal moment in 2019 when it returned to family ownership under Sarah Dean, whose great-grandfather founded the business in 1920. After a decade of profit-driven culture the company recognised the need to re-engage its people and foster pride and inclusivity… Read More
Panel Discussion: Leading with Purpose for Organisational Success
Purpose-led businesses are proven to perform better. A common vision and ambition stems from the central brand purpose, highlighting to employees not just what they need to do but why they are doing it… Watch Now
Lloyds Banking Group grows with purpose to drive cultural transformation and purpose-led decision-making
Lloyds Banking Group has a compelling purpose to help Britain prosper, particularly given the major challenges facing society, such as climate change, inequality and technological advancement. The organisation embarked on a five-year strategy supported by significant investment to drive growth and deepen relationships… Read More
Leeds Building Society uses financial strength to reaffirm purpose in addressing the UK housing crisis
One of the critical social issues facing the UK today is home ownership. For many people owning their own home has become a dream that’s increasingly unreachable. With house prices having quadrupled since the start of the century and the average UK home now costing nearly 10 times the average wage, it’s the toughest it’s ever been to afford a home… Read More
CAE Technology Services Ltd powers growth through becoming a culture-first organisation
As a rapidly expanding company with headcount increasing by 70% and a turnover doubling in five years, CAE Technology Services Ltd (CAE) knew it must prioritise its culture in order to prevent its dilution or loss. Recognising it needed to invest more in articulating, promoting and celebrating its culture-driven purpose, CAE developed a ‘Culture First’ approach… Read More
Slalom, Leading With Purpose
Slalom is a global consulting firm focused on strategy, technology, and business transformation. Their relentless focus on culture and putting people first is central to their new purpose.
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GAMA Healthcare, Leading With Purpose
GAMA was upscaling rapidly, leading to a need for better communication and a unified approach in order to lead the business effectively and deliver on the purpose. It was important to re-engage everyone…
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TSB x businessfourzero: A Purpose To Unite and Galvanise TSB
When TSB’s new CEO Debbie Crosbie took over in Spring 2019 with a new C-suite behind her, a new executive team was being built with a clear responsibility for making sure the Bank reaches its full potential.
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Catalyst: a New Purpose for a New Catalyst – “Homes People Love”
Building on the research outcomes, Catalyst shaped a new set of values that would resonate with colleagues and customers, and inspire stakeholders.
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