Background
The Volkswagen Group Graduate Scheme was established 5 years ago to attract and retain fresh talent and thinking of the highest calibre. 40 graduates have completed the scheme in total, with a further 12 to finish in September 2019. With the automotive industry transforming on an unprecedented scale, sourcing the best talent is key to shaping their future and challenging the status quo.

Approach
The project team, comprised of Human Resources and Heads of Business representatives, undertook nine months of research. They engaged with prospective students and internal stakeholders to define the essential components of an exceptional graduate scheme. Their detailed and methodical approach resulted in a programme that provided a compelling proposition for emerging student talent. They reinvigorated their attraction strategy, involving investment in a brand-new website, current graduates hosting at top universities, and the introduction of a ‘Golden Ticket’ selection process for Volkswagen Group undergraduates at Graduate Scheme assessment centres.

"Empowering the younger generation to drive change in a fast-paced and challenging industry"

As a complex organisation, Volkswagen Group are able to expose graduates to a rich variety of roles. The Graduate Scheme also offers a highly competitive salary and attractive benefits including the opportunity to drive a brand-new Group car every 4 months and a strong commitment to work with graduates at the end of their placements to help them find a permanent role within the Group.