Background
As the world leader in mobile satellite communications, Inmarsat connects organisations on land, at sea and in the air. In short, connectivity is in Inmarsat’s DNA.

So, when the company’s Chief People Officer, Natasha Dillon, joined in 2017 she was keen to learn how well the company’s brand connected with its own people and future employees. She found there was something missing and that a better way was needed to articulate the company’s Employee Value Proposition (EVP) to help attract, engage and retain the best people.

Approach
An EVP project team was created and set to work. Research was conducted with more than 100 employees in eight countries asking questions such as “what makes us unique?” and “what matters to you?” A culture survey was carried out, previous employee engagement surveys were revisited and competitor analysis conducted.

The result was the global launch of a new EVP - branded Our People Promise - in 2018 defining six pillars including your career and growth, and reward and recognition. Narrative themes included ‘we hire and inspire the innovators of tomorrow’ and ‘we are a force for good’. The EVP was embedded across all employee touchpoints from May 2018, including a culture-focused careers website, the introduction of values-based questions in recruitment interviews, updating of the employee recognition and the integration of value messages into internal communications.

"It absolutely transforms our potential as a business"